Powder Mountain Restricting February Weekends to Passholders Only
Earlier this week, Utah’s Powder Mountain put out an announcement mentioning ticket and pass changes for this upcoming winter. Most notably, the mountain is reserving all Saturdays and Sundays in February 2025 for passholders only. No lift tickets will be sold on these days, and the resort is not offering exceptions to this rule for folks who have booked non-refundable accommodations to visit the mountain.
While Powder Mountain has been historically famous for limiting its season pass sales, the resort is now actively encouraging those who are visiting during February weekend periods to buy passes to access the mountain.
In addition, Powder Mountain lift tickets went on sale this week. 1-day adult rates range from $109 to $219, with discounts available for seniors and minors under 19.
Powder Mountain’s full announcement can be found here: https://powdermountain.com/blog/february-weekends-are-for-passholders
Our Take
Powder Mountain has made a lot of questionable choices over the past year, but this is arguably their most boneheaded decision yet.
On top of coming off as incredibly obnoxious to the general public (which, one would imagine is where a sizable chunk of revenue is still coming from), the move also directly hurts many passholders. Several of them probably have friends or family they’d like to ski with during the February busy period, and now they can’t bring them along on weekends. Not to mention that even during these times, the Village and Mary’s resort areas will remain exclusive to homeowners and closed off to other passholders
But the most ridiculous aspect of this announcement is timing. Many people have already booked ski weekends to Powder Mountain in February, only to now find out they won’t be able to ski or ride. To add insult to injury, the resort is actively encouraging those affected to buy season passes—an incredibly tone-deaf move, given these guests are now being asked to spend even more money by a management that’s totally upended their plans. In addition, Powder Mountain has historically been renowned for the limited quantity of season passes they sell, and by trying to get more people to buy them, the resort is now acting in the exact opposite spirit of that very principle.
Ultimately, this decision is likely to severely erode Powder Mountain’s trust to the public, and rightfully so.
We’ve also covered the other changes at Powder Mountain this year in our mountain review, video (linked below), and recent writeup on parking changes.